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행위단서인 매체에서 암관련 정보추구 유무가 건강행위에 미치는 영향

 The Effects of Cancer-related Information Search From Media as Communication Cues on Health Behavior

간호행정학회지 2013년 19권 1호 p.76 ~ 86
KMID : 0614820130190010076
홍석민 ( Hong Seok-Min ) - 한림대학교 언론정보학부

Abstract

Purpose: This study was done to examine the effects of information searches from media as communication cues for health behavior, specifically smoking, drinking liquor, cancer examinations, and regular exercise.

Methods: Data were collected through a web survey with a sample size of 600 and analyzed using SPSS 18.0.
Results: The results show that the newspaper as a communication cue has an effect on health behavior such as regular exercise and smoking, whereas television only affects regular exercise.

Conclusion: The results indicate that there are differences between media as communication cues to improve health behavior and that messages related to health information should be exposed with cautious consideration to media choice so as to increase the effects of message. Managerial implications of the study results are suggested.
KeyWords
건강행위, 미디어, 행위단서
Health behavior, Media, Communication cues
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학술진흥재단(KCI) KoreaMed